Here is what the page “AFL orders Sportsbet to remove AI-generated player videos without consent” contains. The AFL has instructed its official wagering partner, Sportsbet, to cease using high-profile players in AI-generated social media content without permission, and to delete existing videos. The directive follows Sportsbet posting an AI-created clip of Brisbane Lions star Lachie Neale appearing to say 'I want to thank me for believing in me', a line from a speech, without his approval. The league is working with Sportsbet 'on the evolving use of AI in our content', but has made clear that player likeness rights must be respected.
The incident highlights growing tensions between sports bodies, betting partners, and athlete image rights as AI makes it easier to fabricate realistic videos. The AFL's action signals that leagues will not tolerate unauthorized use of player identities, even from commercial partners. The full version stays on the original page, which this listing opens directly.