A closer look at “AI Could Erode Big Law Billable Hours, but Cooley CEO Rachel Proffitt Embraces Change”, exactly as the source publishes it. Rachel Proffitt, CEO of global law firm Cooley, is challenging the traditional Big Law model as artificial intelligence threatens the billable hour. Having risen through the ranks of the industry, Proffitt now leads efforts to reinvent how legal services are delivered and priced. She argues that clinging to outdated billing practices will leave firms behind as clients demand more efficient, technology-driven solutions.
Cooley is investing in AI tools and restructuring workflows to reduce routine tasks, allowing lawyers to focus on high-value advisory work. Proffitt believes firms that adapt early will gain a competitive edge, while those that resist risk losing clients to more agile competitors. The shift could reshape law firm profitability, which has long relied on hourly billing. For the complete material, the listing points back to the source inside the network.