Nicole Morganti, head of originals for Southern Europe at Amazon MGM Studios, and Thomas Dubois, head of originals in France, spoke at the Series Mania Festival in Lille about Prime Video’s evolving content approach. They emphasized a strategic shift toward romantic storytelling aimed at young adult audiences, highlighting that the studio is expanding beyond traditional high school narratives. Their goal is to capture viewers through emotionally driven series that reflect diverse relationship dynamics and real-life experiences.
The duo stressed that romance remains a powerful genre for engaging younger demographics, but they are broadening its scope to include stories set in college, urban environments, and professional life. By focusing on authenticity and character depth, they aim to build lasting connections with audiences. The presentation underscored Amazon MGM Studios’ commitment to developing original content that resonates across European markets while maintaining a strong global perspective.