“ASTA and GBTA Research: Corporate Travel Should Be a Strategic Investment, Not Just a Cost” — what this page in the network covers. New research from the American Society of Travel Advisors (ASTA) and the Global Business Travel Association (GBTA) suggests that companies should evaluate corporate travel based on its contribution to business performance, rather than treating it solely as an expense to minimize. Mark Meader, ASTA's Senior Vice President of Industry Affairs and Education, explains that this shift in perspective can help organizations invest more strategically in travel.
The findings highlight the importance of benchmarking against industry peers, adopting flexible travel policies, and leveraging effective travel management to maximize return on investment. By viewing travel as a driver of revenue generation, client relationships, and employee productivity, businesses can make smarter decisions that go beyond simple cost-cutting. This listing links straight to the original page, where the content is available in full.