“Bad Bunny's Super Bowl Halftime Show: A Deep Dive into the Creative Process Behind the Ico” — what this page in the network covers. Production designer Julio Himide and creative/show director Harriet Cuddeford discuss their collaboration with Bad Bunny for his 2023 Super Bowl halftime p... Architectural DigestFeb 9, 2026 • 4:48 PM2 views Production designer Julio Himide and creative/show director Harriet Cuddeford discuss their collaboration with Bad Bunny for his 2023 Super Bowl halftime performance.
Their process involved immersive trips to San Juan to capture the essence of Puerto Rican culture, culminating in the recreation of the iconic "Casita" on stage. This symbol, representing home and heritage, was central to conveying the artist's roots to a global audience. Himide and Cuddeford detail their holistic approach, integrating set design, lighting, costumes, and choreography to create a cohesive artistic narrative. This listing links straight to the original page, where the content is available in full.