A closer look at “Banijay CEO Marco Bassetti: $1.1B Spent on Creativity in 4 Years, Warns U.S. Giants to Rew”, exactly as the source publishes it. Banijay Entertainment CEO Marco Bassetti revealed that his company has invested €1 billion ($1.1 billion) in “creativity” over the past four years, a substantial sum for an independent production group. Speaking at Rome’s MIA Market, Bassetti emphasized the importance of this investment for developing original content and talent across Europe. However, he cautioned that the future of European production could be at risk if major U.S.
studios and streaming platforms do not offer fairer financial “rewards” to European producers. Bassetti highlighted the growing imbalance in the global content market, where American giants often retain most of the value from international hits. His warning underscores the need for more equitable partnerships to sustain Europe’s creative industry. For the complete material, the listing points back to the source inside the network.