Content overview: “Banijay Entertainment Targets U.S. Scripted Expansion as Netflix Shakes Up Content Leaders”. Banijay Entertainment, the newly merged powerhouse formed from Banijay and All3Media, is setting its sights on the lucrative U.S. scripted market, according to chief business officer Frédéric Balmary. Speaking at Rome's MIA Market, Balmary emphasized the company's ambition to grow its American scripted footprint, positioning Banijay to compete for high-end drama and comedy projects.
The move comes as Netflix undergoes a major reshuffle of its content leadership, signaling a renewed focus on developing U.S. hits—a shift that could reshape the competitive landscape for global producers. Balmary highlighted the strategic importance of intellectual property in this expansion, calling the battle for IP 'one of our big fights.' With the merger complete, Banijay Entertainment now controls a vast catalog and production network, giving it leverage to attract top creative talent and secure rights to original stories. For the complete material, the listing points back to the source inside the network.