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Banijay Eyes U.S. Scripted Expansion After All3Media Merger, CEO Marco Bassetti Says

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Banijay Eyes U.S. Scripted Expansion After All3Media Merger, CEO Marco Bassetti Says

Here is what the page “Banijay Eyes U.S. Scripted Expansion After All3Media Merger, CEO Marco Bassetti Says” contains. Banijay Entertainment, the global production giant that recently absorbed All3Media, is considering a push into the competitive U.S. scripted market, CEO Marco Bassetti revealed at Mipcom Cannes. Speaking with chair Jeff Zucker, Bassetti said the merger has given the company the financial scale to pursue new opportunities. is a new opportunity," he said, signaling a strategic shift for a company known for unscripted hits like Big Brother and MasterChef. The move would pit Banijay against established players like Warner Bros.

media ties and Banijay's global distribution network, the company could become a serious contender. For creators and buyers, that means more competition for top talent and IP. The next step will be watching which projects Banijay greenlights first. Nova Global News curates publicly available headlines and summaries with source attribution. The full version stays on the original page, which this listing opens directly.

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