“Banijay Rights Restructures Global Sales Team Under Cathy Payne After All3Media Merger” — what this page in the network covers. Banijay Entertainment has finalized the leadership structure of its distribution arm, Banijay Rights, following its merger with All3Media, which expanded its catalogue to more than 250,000 hours of content. CEO Cathy Payne will oversee the global sales operation with five key executives: Matt Creasey as Senior Executive Vice President for World excluding EMEA, Stephen Driscoll as Senior Executive Vice President for EMEA, and Rachel Job in a senior role.
The new team is designed to manage the enlarged portfolio and drive international sales across scripted and non-scripted formats. This restructuring matters because it positions Banijay to compete more aggressively in the global content market, leveraging scale and regional expertise to maximize revenue from hit shows and library titles. The full version stays on the original page, which this listing opens directly.