A closer look at “Baywatch Reboot Sells to Italy's Rai After Prime Video Window, Expanding Global Reach”, exactly as the source publishes it. The high-profile Baywatch reboot, starring Stephen Amell, Brooks Nader, and Noah Beck, has secured a major international sale on the first day of MIPCOM. Italy's public broadcaster Rai has acquired the series from distributor Fremantle, following its initial window on Prime Video Italy. The deal underscores the enduring global appeal of the iconic lifeguard franchise and the strategic value of secondary rights for broadcasters.
Fremantle, which is handling worldwide distribution, is leveraging the show's star power and nostalgic brand to lock in key European territories. For Rai, the acquisition brings a proven, buzz-worthy title to its lineup, likely targeting younger audiences while capitalizing on the show's cross-generational recognition. This early market success signals strong demand for the reboot and positions Fremantle to close further deals across Europe and beyond in the coming days. This listing links straight to the original page, where the content is available in full.