“Bill Murray Returns as Peter Venkman in Rivian’s Ghostbusters-Inspired ‘Ecto-R1’ SUV Ad” — what this page in the network covers. Bill Murray is back in the ghost-hunting business—sort of. In a new advertisement for electric vehicle maker Rivian, the actor reprises his iconic role as Dr. Peter Venkman from the original Ghostbusters films. The spot shows Venkman answering a call about Slimer causing chaos in a suburban home, but instead of the classic Ecto-1, he arrives in the “Ecto-R1,” a Rivian R1S SUV customized to echo the original ambulance-hearse.
The ad blends nostalgia with modern EV marketing, leveraging Murray’s deadpan humor and the beloved franchise to showcase Rivian’s flagship SUV. It’s a notable celebrity tie-in for Rivian, which has been working to build brand recognition in the competitive electric vehicle market. The choice of Murray—whose Venkman is synonymous with irreverent heroism—underscores Rivian’s aim to position the R1S as both adventurous and family-friendly. For the complete material, the listing points back to the source inside the network.