“Bilt CMO Zoe Oz Bets on Word-of-Mouth Marketing Over Measurable Ads” — what this page in the network covers. Bilt Rewards is rethinking its marketing playbook under Chief Marketing Officer Zoe Oz, who is steering the company away from traditional advertising toward harder-to-measure channels like live events and branded merchandise. The loyalty program, known for letting renters earn points on rent payments, is betting that turning customers into enthusiastic brand ambassadors will pay off more than click-through rates. Oz argues that in a crowded fintech landscape, memorable in-person experiences and tangible swag create deeper emotional connections that digital ads can't replicate.
While such strategies are notoriously difficult to quantify, Bilt sees them as essential for building long-term trust and organic growth. The shift reflects a broader industry debate about the value of brand marketing versus performance marketing, especially for startups aiming to disrupt established financial services. This listing links straight to the original page, where the content is available in full.