Content overview: “BMW Design Expert Compares New 3-Series and i3: Why Some Cars Look Wrong”. The Autopian's professional car designer takes a critical look at BMW's latest design language by comparing the new 3-Series and its electric i3 sibling. The designer, a self-described goth, admits this analysis feels inescapable, as BMW's styling choices continue to spark debate. Key focus areas include the controversial front grille, proportions, and how the electric i3's design differs from the traditional 3-Series.
The article explores why certain design elements can make a car look 'wrong' to enthusiasts and the broader public, touching on BMW's shift toward more polarizing aesthetics. This matters because BMW's design direction influences the entire industry, and consumer reaction could impact sales and brand loyalty. The piece promises a side-by-side visual breakdown, offering readers insight into the subtle and not-so-subtle details that define modern BMW design. This listing links straight to the original page, where the content is available in full.