“Box Office: Tom Cruise's 'Digger' Flops with $3.4M Opening Day as 'Verity' Leads with $15.” — what this page in the network covers. Warner Bros.' R-rated black comedy 'Digger' is off to a dismal start, earning just $3.4 million from 3,321 North American theaters on its opening Friday. Despite an extensive promotional campaign featuring Tom Cruise—including a GQ cover, a 'New Heights' podcast appearance, and a 'Risky Business'-inspired segment on the 'Jennifer Hudson Show'—the film failed to draw audiences. Meanwhile, 'Verity' took the top spot with $15.1 million on Friday, highlighting a stark contrast in audience interest.
The underperformance of 'Digger' raises questions about Cruise's box office draw in non-action roles and the viability of R-rated comedies in the current market. As the weekend progresses, industry watchers will be monitoring whether 'Digger' can recover or if it will become one of the year's notable misses. This listing links straight to the original page, where the content is available in full.