General Motors is preparing for its entry into Formula 1 with a bold promotional move, revealing the livery of its upcoming Cadillac F1 car during a Super Bowl commercial in February 2026. The 30-second ad will mark the first public appearance of the vehicle's design, showcasing a visual identity that blends Cadillac’s legacy of American performance and luxury with the technical standards of Formula 1. This high-visibility platform aims to generate widespread awareness and excitement ahead of the team’s planned 2028 debut in partnership with Andretti Global.
The campaign underscores GM’s strategic focus on expanding its footprint in the North American motorsport landscape. By aligning the Cadillac brand with advanced engineering and elite racing, the company seeks to attract a younger, tech-savvy audience. The livery’s design is expected to reflect both heritage and innovation, setting the stage for long-term fan engagement. This early reveal serves as a foundational step in building credibility and momentum as Cadillac prepares to enter one of the world’s most competitive racing series.