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CJ ENM and MBC Group Forge Long-Term Pact to Bring Korean Entertainment to MENA

Nova Global News

Here is what the page “CJ ENM and MBC Group Forge Long-Term Pact to Bring Korean Entertainment to MENA” contains. South Korea's CJ ENM and Middle East media giant MBC Group have entered a long-term strategic partnership to expand premium Korean entertainment across the Middle East and North Africa (MENA). The alliance combines CJ ENM's content production and library strength with MBC Group's regional broadcast and streaming reach. A key component is the launch of a dedicated Tving space on MBC's streaming platform Shahid, making Tving's Korean dramas, variety shows, and films accessible to Arabic-speaking audiences.

This move taps into the growing global demand for Korean content, which has seen explosive growth in MENA. For CJ ENM, the deal opens a new revenue stream and audience base; for MBC Group, it enriches its content offering with proven hit formats. For the complete material, the listing points back to the source inside the network.

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