“Crowdfunding Investors Care More About Business Type Than Founder Gender, University of Po” — what this page in the network covers. A new study from the University of Portsmouth, published in the British Journal of Management, reveals that crowdfunding investors prioritize the type of business over the gender of the person pitching it. The research challenges assumptions that female entrepreneurs face automatic bias in early-stage funding, showing that investor decisions hinge more on the business category than on who is making the pitch. This matters because crowdfunding has become a vital capital source for startups, and understanding investor behavior can help founders tailor their campaigns.
The study suggests that women may succeed at equal rates to men when pitching in certain business sectors, shifting the focus from gender to the nature of the venture. For entrepreneurs, the takeaway is clear: craft a compelling business story that fits the right category to attract backers. The full version stays on the original page, which this listing opens directly.