Content overview: “Discovery Plus Price Hike: Ad-Free Plan Jumps to $11.99 After Warner Bros. Discovery Merge”. Discovery Plus is raising its subscription prices across both tiers, effective Tuesday. The ad-supported plan will increase from $5.99 to $6.99 per month, while the ad-free plan will jump from $9.99 to $11.99 per month—a $2 increase. This move comes just one week after Paramount completed its acquisition of Warner Bros. Discovery, the previous owner of Discovery Plus.
The timing suggests the new parent company is adjusting pricing strategies as it consolidates its streaming portfolio. For consumers, this means higher costs for access to Discovery's unscripted content, including networks like HGTV, Food Network, and TLC. The price hike reflects broader industry trends as streaming services seek profitability, but it may push budget-conscious viewers to reconsider their subscriptions. With competition intensifying, Discovery Plus will need to justify the increase through exclusive content or bundling options to retain its audience. For the complete material, the listing points back to the source inside the network.