On the 10th anniversary of Shanghai Disneyland, Bob Iger, former Chairman and CEO of Disney, shares his perspective on the park’s significance in shaping the company’s global expansion. He emphasizes the strategic importance of establishing a Disney destination in China, highlighting the extensive collaboration needed to adapt the brand to a new cultural landscape. The project stands out as one of the most impactful achievements of his career, reflecting Disney’s commitment to international growth and local integration.
Iger also discusses the growing influence of artificial intelligence across entertainment, noting its potential to transform content creation and audience engagement. While acknowledging the technology’s promise, he stresses the need for responsible use. Looking ahead, he offers a glimpse into his post-Disney plans, underscoring his continued interest in storytelling and innovation within the media industry.