“Disney Kids & Family President Ayo Davis on Partnering With YouTube Creators Dhar Mann and” — what this page in the network covers. At MipJunior in Cannes, Ayo Davis, president of Disney’s Kids & Family division, explained why the company is teaming up with digital creators like Dhar Mann and Nastya, who have built massive followings on YouTube and other platforms. Davis acknowledged that viewing habits among children and families have shifted dramatically, with younger audiences increasingly spending time with short-form and creator-driven content. To remain relevant, Disney is adopting a strategy to “meet kids where they are,” rather than expecting them to come to traditional channels or branded apps.
The partnerships signal a broader industry trend where legacy media companies collaborate with digital-native stars to capture fragmented attention. Davis emphasized that these creators bring authentic connections with their fans and an understanding of platform-specific storytelling that complements Disney’s established franchises. For the complete material, the listing points back to the source inside the network.