Content overview: “EU Targets Activision Blizzard, Ubisoft, and 8 Others Over Manipulative In-Game Currency a”. European consumer protection authorities have launched coordinated actions against 10 major video game companies, including Activision Blizzard, Ubisoft, Riot Games, Supercell, and Mojang, over manipulative monetization practices that may harm minors and those at risk of gaming addiction. Led by the Italian Competition Authority under the European Commission's coordination, the enforcement focuses on 'dark patterns' such as premium in-game currencies sold in bundles that rarely match item prices, forcing players to overspend. For example, Destiny 2's Silver currency comes in 500, 1,000, and 1,500 bundles, but items often cost 600 or 1,500, leaving unused currency that cannot be cashed out.
The EU says these practices obscure real-world spending and make it difficult for vulnerable consumers to track expenses. Companies are also cited for insufficient parental controls and poor customer support. This listing links straight to the original page, where the content is available in full.