Content overview: “‘Exhuma’ Prequel Webtoon ‘Maengjong’ Arrives: Naver Expands Hit Occult Franchise”. By transitioning from the cinema screen to the digital vertical-scroll format, the 'Exhuma' franchise is pioneering a sophisticated transmedia strategy, using the webtoon medium to flesh out the complex lore and personal histories of its protagonists. This move not only capitalizes on the existing film's massive popularity but also signals a shift in how South Korean studios manage high-value intellectual properties, focusing on world-building through cross-platform storytelling that promises to keep fans engaged long after the credits roll.
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