Here is what the page “Expedia Group Navigates Build-Versus-Partner AI Strategy at Skift 2026 | Nova Global News” contains. At the Skift Data + AI Summit 2026, Expedia Group emerged as a focal point for discussions regarding the complex integration of artificial intelligence in... At the Skift Data + AI Summit 2026, Expedia Group emerged as a focal point for discussions regarding the complex integration of artificial intelligence in travel. The core of the conversation centered on the strategic decision-making process between building internal proprietary capabilities versus partnering with external tech providers.
Experts highlighted that the primary driver for these choices is the intersection of customer trust and sensitive data management. Expedia's leadership is currently pursuing a hybrid model, opting to keep mission-critical booking engines and customer data management in-house while leveraging a broader ecosystem of external partners for specialized AI features. For the complete material, the listing points back to the source inside the network.