Content overview: “Globo Debuts Walcyr Carrasco’s ‘To Love Is to Care’ at Mipcom, Ushering in ‘Super Drama’ E”. Brazilian media powerhouse Globo is set to unveil its latest primetime telenovela, “To Love is to Care,” at this year’s Mipcom international content market. Written by acclaimed author Walcyr Carrasco, the production features a star-studded cast including Chay Suede, Letícia Colin, Tony Ramos, and Antônio Fagundes—some of Brazil’s most recognizable screen talents. The launch marks a strategic move by Globo to introduce its new “Super Drama” concept to global buyers, positioning these titles as the pinnacle of Brazilian telenovela tradition.
By showcasing high production values, emotionally resonant storytelling, and top-tier acting, Globo aims to expand its footprint in international markets where telenovelas have long enjoyed popularity, particularly across Latin America, Europe, and Asia. The emphasis on “Super Drama” signals a broader industry trend toward premium, binge-worthy serialized content that bridges traditional soap opera formats with contemporary streaming sensibilities. For the complete material, the listing points back to the source inside the network.