“GTA 6's $80 Price Tag Could 'Blaze a Trail' for More Expensive Games, Warhorse Co-Founder ” — what this page in the network covers. Rockstar's GTA 6 is set to launch at $80 for the standard edition, and Warhorse Studios co-founder Martin Klima hopes this will encourage other developers to raise prices. Speaking to PC Gamer, Klima said the industry needs higher unit prices to survive amid widespread layoffs and studio closures. 'Everybody's scared to death' to increase costs, he said, but Rockstar and Take-Two are among the few who can afford to take that risk.
Take-Two previously led the shift from $60 to $70 with NBA 2K21 in 2020, and analysts have urged the publisher to push prices higher. Former PlayStation executive Shawn Layden has argued that game prices should have risen with each console generation, as production costs have soared. The full version stays on the original page, which this listing opens directly.