Here is what the page “Hamleys tips £10 squeezy banana among top Christmas toys as squishies craze drives sales” contains. The Guardian Lifestyle Oct 14, 2026 • 2:03 PM A £10 squeezy banana toy is set to be one of the must-have gifts this Christmas, according to expert buyers at iconic London toy store Hamleys. The Big Squij banana is part of the 'squishies' craze—slow-rise, squeezable, sensory toys filled with a flour-based compound that are proving addictive to children and adults alike.
Hamleys expects to sell thousands of the toys in the coming weeks, with the banana's cartoonish design and satisfying squish making it 'really difficult to put down.' The trend is fuelling a high street boom in toy sales, with squishies joining evergreen favourites such as Lego and Barbie on holiday wish lists. Social media has driven the craze, as videos of squishy toys being squeezed and slowly rising back to shape go viral. This listing links straight to the original page, where the content is available in full.