“How Bob Greenblatt and NBC Revived Live Musicals on TV After Comcast Takeover” — what this page in the network covers. When Comcast took majority control of NBC in January 2011, the network was struggling, and new entertainment chief Bob Greenblatt needed a bold move to turn things around. His solution: bring back the live television musical, a format that had once been a staple but had faded from prime time. Greenblatt, an industry veteran with a track record in original programming, bet that audiences would embrace the spectacle and nostalgia of a live broadcast event.
The first production, 2013’s The Sound of Music starring Carrie Underwood, drew over 18 million viewers despite mixed reviews, proving the concept had legs. NBC followed with a string of high-profile musicals, including Peter Pan, The Wiz, and Jesus Christ Superstar, often featuring big-name stars and generating significant social media buzz. For the complete material, the listing points back to the source inside the network.