Content overview: “How to Spot Quality Clothes That Last: Expert Guide to Seams, Fabrics and Shopping Online”. The Guardian Lifestyle Oct 13, 2026 • 2:00 PM The 30 Wears Challenge, launched by Eco-Age founder Livia Firth and journalist Lucy Siegle, encourages buying clothes you'll wear at least 30 times—but only if garments are well made. With 37% of Britons buying most clothes online, judging quality before purchase is tricky. Experts explain what to look for: French seams indicate higher quality than overlocked edges, and 'dry-clean only' isn't always a red flag. Key details include checking the waistband construction, fabric density, and stitching.
Understanding jargon helps avoid marketing tricks. Ultimately, investing in durable pieces saves money and reduces fashion waste, making sustainable choices easier. Nova Global News curates publicly available headlines and summaries with source attribution. Third-party article rights, trademarks, images, and publisher names belong to their respective owners; For the complete material, the listing points back to the source inside the network.