Content overview: “IHG Steals Hotels From Rivals as Conversion Strategy Fuels Americas Growth”. InterContinental Hotels Group (IHG) is aggressively expanding its Americas portfolio by converting independent and competitor-branded hotels, with the company reporting a surge in signings across its brands like Holiday Inn and voco. The conversion strategy, which allows owners to rebrand existing properties faster and cheaper than new builds, helped IHG add thousands of rooms in the region during the third quarter. Executives say the pipeline of conversion deals is the strongest it has been in years, driven by hotel owners seeking the power of IHG’s distribution and loyalty program.
This shift is reshaping the competitive landscape as IHG positions itself as a top choice for owners looking to switch flags. However, the company’s overall growth narrative is more nuanced. While the Americas thrive, IHG’s development pipeline in Europe, particularly east of the continent, faced a difficult third quarter, with net system growth slowing due to geopolitical tensions and economic uncertainty. This listing links straight to the original page, where the content is available in full.