“Influencer Marketing Challenges: NFL, Poppi, and E.l.f. Beauty Experts Weigh In” — what this page in the network covers. Top influencer marketers from major brands like the NFL, Poppi, and E.l.f. Beauty are opening up about the biggest hurdles they face when running creator campaigns. In a recent industry discussion, these experts identified three core challenges that are reshaping how brands approach influencer partnerships.
First, they cite the difficulty of measuring true return on investment, as traditional metrics often fail to capture the full impact of creator content on brand awareness and sales. Second, the rapid fragmentation of social platforms—from TikTok to Instagram to emerging apps—makes it hard to allocate budgets effectively and maintain consistent messaging. Third, finding authentic creators who genuinely align with brand values remains a persistent struggle, with many marketers noting that audience trust is easily broken by forced or inauthentic collaborations. For the complete material, the listing points back to the source inside the network.