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Instagram Launches 'Features' to Chase YouTube with Longform, Widescreen Video Push | Nova Global News

Nova Global News

A closer look at “Instagram Launches 'Features' to Chase YouTube with Longform, Widescreen Video Push | Nova”, exactly as the source publishes it. Instagram is making a major move into longform horizontal video with a new format called 'Features,' directly challenging YouTube's dominance. In a six-and-a-half-minute video, Instagram boss Adam Mosseri admitted he had long resisted longform video, but the platform is now embracing it to meet crea to Chase YouTube with Longform, Widescreen Video Push

Instagram is making a major move into longform horizontal video with a new format called 'Features,' In a six-and-a-half-minute video, Instagram boss Adam Mosseri admitted he had long resisted longform video, but the platform is now embracing it to meet creator demand and viewer behavior. VP of product Tessa Lyons joined Mosseri in the announcement, signaling a strategic shift for the Meta-owned app. For the complete material, the listing points back to the source inside the network.

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