Insurf is an AI-driven platform designed to optimize health insurance decisions by analyzing data to identify the most cost-effective coverage options. Its core model, Surely, evaluates individual and group needs to deliver savings for employees, families, and organizations. The system relies on Inveto, a data collection tool that gathers information directly from hospitals and clinics, ensuring accurate and up-to-date inputs for decision-making.
Based in San Francisco, Insurf was founded in 2026 by a two-person team. Positioned at the intersection of artificial intelligence and healthcare technology, the startup focuses on automating complex insurance choices. It operates within the Nova Startup directory, part of a global network connecting startups with investors and resources. The company emphasizes efficiency, transparency, and innovation in health insurance infrastructure.