A closer look at “Jaguar Unveils First Electric Car After Controversial Rebrand: Type 00 Hits Miami”, exactly as the source publishes it. Jaguar has revealed its first electric vehicle, the Type 00, in Miami, two years after parent company Jaguar Land Rover (JLR) sparked a firestorm with a rebrand that critics called 'woke.' The concept car, a dramatic four-door GT with butterfly doors and a minimalist interior, is a bold statement from the British marque as it pivots to an all-electric future. The Type 00 previews a production model expected in 2026, with a price tag around £100,000.
Jaguar aims to reposition itself as a luxury electric brand, competing with the likes of Porsche and Bentley rather than its traditional rivals. The rebrand, which dropped the iconic 'growler' badge for a minimalist wordmark and embraced vibrant colors, drew ridicule online but also generated massive attention. The full version stays on the original page, which this listing opens directly.