Here is what the page “Japan Must Follow Hollywood’s Distribution Playbook, Says Tokyo Market Chief Shiina Yasush” contains. Japan’s entertainment industry must adopt Hollywood’s distribution model to hit its ambitious content export targets, says Shiina Yasushi, CEO of TIFFCOM, the Tokyo International Film Festival’s content market. Speaking ahead of the market’s 23rd edition, Shiina stressed that Japan needs to move bey Speaking ahead of the market’s 23rd edition, Shiina stressed that Japan needs to move beyond a domestic focus and embrace global distribution strategies that have made Hollywood studios worldwide powerhouses.
The Japanese government has set a target of JPY20 trillion ($126.6 billion) in content exports by 2030, a goal that requires a fundamental shift in how Japanese films, TV shows, and animation are marketed and sold internationally. Shiina pointed to the success of Japanese anime as proof that the country’s content can resonate globally, but noted that other sectors lag behind due to a lack of coordinated distribution and marketing. For the complete material, the listing points back to the source inside the network.