The Pokémon Company launched a high-profile Super Bowl commercial in 2026, featuring a global ensemble of cultural icons. Among them are Jisoo from BLACKPINK, Lady Gaga, Trevor Noah, Charles Leclerc, and Lamine Yamal. Each participant shared their personal favorite Pokémon, blending individual stories with the franchise’s universal themes of friendship and adventure. The ad emphasizes emotional connection and nostalgia, using celebrity appeal to bridge diverse audiences across music, sports, and entertainment sectors.
This campaign marks a significant shift in marketing strategy, positioning Pokémon as a timeless, cross-cultural phenomenon. By aligning with internationally recognized figures, the company strengthens its presence in key markets and engages younger demographics. The commercial reflects a broader effort to maintain relevance while honoring the franchise’s legacy. It underscores Pokémon’s ability to unite people through shared experiences, reinforcing its status as a major global entertainment force beyond gaming.