“Jon Leland and Ivan Askwith Launch Fandom First Studio: Popular Demand to Develop Niche Au” — what this page in the network covers. Former Kickstarter chief strategy officer Jon Leland and ex-Lucasfilm digital media lead Ivan Askwith have joined forces to launch Popular Demand, a new studio focused on partnering with creators and fandoms to develop and distribute content for niche audiences. The company will handle development, financing, production, and distribution across film, television, publishing, gaming, and live experiences. Leland and Askwith bring deep expertise in crowdfunding, fan engagement, and franchise storytelling, positioning Popular Demand to tap into underserved communities.
The studio aims to bridge the gap between passionate fan bases and original content, leveraging direct relationships to reduce risk and increase relevance. As the entertainment industry increasingly values dedicated niche audiences over broad appeal, Popular Demand's model could reshape how content is greenlit and marketed. For the complete material, the listing points back to the source inside the network.