Ferrari has revealed interior images of its first electric vehicle, the Ferrari Luce, developed in collaboration with renowned designers Jony Ive and Marc Newson from their studio LoveFrom. Unlike the current trend of touchscreen interfaces in vehicles, the Luce’s cabin features numerous mechanical controls, including buttons, dials, toggles, and switches. This design choice emphasizes a tactile and traditional approach to car interiors, providing a distinct user experience that contrasts with the predominant digital displays in modern cars.
These design details were unveiled ahead of the car’s exterior reveal, highlighting a deliberate move away from touchscreen technology to favor physical controls. The partnership with Ive and Newson reflects Ferrari’s commitment to combining cutting-edge electric vehicle technology with timeless design elements that enhance driver engagement and maintain a connection to the brand’s heritage. The Ferrari Luce thus represents a unique blend of innovation and tradition within the evolving landscape of electric automobiles.