Content overview: “Josh Greenspan’s VV’s Cocktail Room in Chelsea Wraps 18-Seat Manhattan Bar in USM Modular ”. Restaurateur Josh Greenspan has partnered with Swiss furniture maker USM to open VV’s Cocktail Room, an intimate 18-seat lounge in Manhattan’s Chelsea neighborhood. Named after Greenspan’s daughter Vivian, the bar is almost entirely enveloped in USM Haller modular shelving in Steel Blue, creating a striking, flexible interior inspired by Greenspan’s travels to Japan and Hong Kong. The compact space uses the modular system for walls, bar, and storage, demonstrating how adaptable furniture can define a hospitality environment.
This collaboration highlights a growing trend of design-driven bars that blend functionality with aesthetic rigor, offering a template for post-pandemic small-format venues. As New York’s nightlife continues to evolve, VV’s shows how modular design can maximize a tiny footprint while delivering a memorable guest experience. For the complete material, the listing points back to the source inside the network.