Content overview: “Karimoku New Standard and ASICS Turn Deadstock Trainers into Upcycled Furniture”. Japanese furniture brand Karimoku New Standard has partnered with sportswear giant ASICS to launch a global collection that transforms unused trainers into high-end seating. The KNS x ASICS Collaboration repurposes foam from deadstock and sample footwear that would otherwise be discarded, giving new life to materials destined for landfill. The collection features two seating designs that incorporate the crushed trainer foam as cushioning, blending Karimoku New Standard’s craftsmanship with ASICS’ performance materials.
By using upcycled foam, the collaboration addresses waste in the footwear industry and offers consumers a sustainable furniture option without compromising on comfort or design. This partnership highlights a growing trend among brands to explore circular economy principles, turning industrial byproducts into desirable products. As sustainability becomes a key driver in both fashion and furniture, expect more cross-industry collaborations that rethink waste as a resource. The full version stays on the original page, which this listing opens directly.