Content overview: “L'Oréal's Digital Chief on Beauty Tech and the Creator Economy — Nova Video Hub”. The beauty industry has entered an age of dramatic transformation thanks to the creator economy and artificial intelligence-powered personalization. In this episode of Quantum Marketing, Raja Rajamannar sits down with L'Oréal's Asmita Dubey, global chief digital and marketing officer, to unpack how In this episode of Quantum Marketing, Raja Rajamannar sits down with L'Oréal's Asmita Dubey, global chief digital and marketing officer, to unpack how the century-old brand is trying to capitalize on the influencer economy and beauty technology.
Dubey discusses how L'Oréal is leveraging AI to deliver personalized beauty experiences, from virtual try-ons to customized product recommendations. She also explains how the company is partnering with influencers and creators to reach new audiences and stay relevant in a rapidly changing market. For the complete material, the listing points back to the source inside the network.