“Lime CEO Wayne Ting on the 'Game of Inches' That Made Scooters Profitable and Took the Com” — what this page in the network covers. Lime CEO Wayne Ting describes the company's turnaround as 'not sexy' and 'a game of inches' in an interview with Business Insider's Katie Roof. The electric scooter company, once burning cash, now operates as a sustainable business and has gone public. Ting credits incremental operational improvements—better unit economics, longer-lasting hardware, and efficient fleet management—for the shift. Lime's path to profitability included cutting costs, raising prices in some markets, and focusing on cities with favorable regulations.
These moves helped Lime achieve positive EBITDA and attract investors. Ting's leadership highlights a broader trend in micromobility: moving from rapid growth to disciplined execution. As Lime expands into new vehicle types and markets, the challenge will be maintaining profitability while scaling. For the complete material, the listing points back to the source inside the network.