Hasbro's 2025 financial report highlights a significant surge in revenue for Magic: The Gathering, which generated over $1.7 billion—marking a 59% increase compared to the prior year. This performance represents the franchise's most successful year to date, driven by sustained player engagement and continued growth in both physical and digital formats. The results underscore the enduring popularity of the trading card game within the global gaming market.
Wizards of the Coast, the division responsible for managing Magic: The Gathering under Hasbro, contributed substantially to this achievement. The strong financial outcome reflects strategic initiatives and expanded audience reach across multiple platforms. The data confirms MTG’s position as a leading force in the collectible card game sector, with momentum building through new releases and community-driven events.