Content overview: “MakeMyTrip Pivots to Buses and Trains as India's Flight Bookings Dip”. India's online travel leader MakeMyTrip is shifting its focus away from flights and hotels and toward the country's vast, still largely offline bus and train networks. The move comes as air travel demand softens, prompting the company to tap into a segment that moves millions of Indians daily but re The move comes as air travel demand softens, prompting the company to tap into a segment that moves millions of Indians daily but remains under-digitized.
CEO Rajesh Magow sees this as a major growth opportunity, with the company integrating bus and train bookings more deeply into its platform. The strategy aims to capture first-time digital bookers in smaller cities and towns, where rail and road dominate. By expanding beyond flights, MakeMyTrip is positioning itself to become a one-stop shop for all travel in India. This listing links straight to the original page, where the content is available in full.
