Content overview: “Marc White and Dorking Wanderers: How Social Media Is Winning Fans Back to Non-League Foot”. Dorking Wanderers owner and manager Marc White is at the forefront of a social media revolution that is helping non-League football clubs attract a new generation of fans. In an interview with BBC Sport, White detailed how platforms like Twitter, Instagram, and TikTok have become essential tools for clubs outside the professional tiers to build their brands and connect with supporters. Dorking Wanderers, who have risen rapidly through the English football pyramid, now boast a significant online following that rivals some Football League clubs.
The growing use of social media by non-League teams is changing the landscape of the sport. Clubs are sharing behind-the-scenes content, match highlights, and player interviews, creating a sense of community and accessibility that larger clubs often lack. The full version stays on the original page, which this listing opens directly.