“Mark Zuckerberg Says Meta Is 'Entering a New Phase' with Muse AI Agent” — what this page in the network covers. Meta CEO Mark Zuckerberg announced that the company is entering a new phase with the launch of Muse, an AI agent expected to generate more revenue per user than Meta's existing apps. The announcement signals a strategic shift toward AI-driven monetization, leveraging Meta's massive user base across Facebook, Instagram, and WhatsApp. Zuckerberg emphasized that Muse represents a significant evolution in how Meta delivers personalized experiences and advertising at scale.
While specific revenue projections were not disclosed, the statement suggests Meta anticipates higher per-user value from AI interactions than from traditional social media engagement. This move positions Meta to compete more aggressively with other tech giants investing heavily in generative AI and agent-based commerce. As Meta integrates Muse across its platforms, the company aims to unlock new revenue streams and deepen user engagement. This listing links straight to the original page, where the content is available in full.