This page features a conversation between Mastercard Senior Fellow Raja Rajamannar and CoinDesk’s Sam Ewen, focusing on how artificial intelligence is reshaping marketing strategies. As AI agents increasingly influence consumer choices, marketers face the challenge of engaging not only human buyers but also the digital entities acting on their behalf. Rajamannar emphasizes that this shift complicates marketing efforts, requiring brands to craft separate approaches for human consumers and their AI counterparts.
The discussion also touches on the broader implications for sales and branding within an automated marketplace. It highlights the need for marketers to understand the unique decision-making processes of AI agents while maintaining appeal to traditional consumers. This evolving landscape calls for innovative tactics to thrive in what is termed agentic commerce, where AI plays a pivotal role in purchasing decisions. The page serves as a strategic guide for navigating these changes, particularly in the context of blockchain and crypto-related marketing.