A closer look at “Meta's EU Ad Revenue Slows as Users Choose Less Personalization”, exactly as the source publishes it. Meta's advertising revenue in the European Union has decelerated since the bloc introduced new rules allowing users to opt for less personalized ads, according to an earnings briefing on Wednesday. The slowdown follows the EU's rollout of the Less-Personalized Ads models at the start of this year, which give users greater control over how their data is used for ad targeting. This regulatory shift is directly impacting Meta's bottom line, as the company relies heavily on personalized advertising for the majority of its revenue.
The development highlights the growing tension between tech giants' data-driven business models and tightening privacy regulations in Europe. While Meta did not disclose exact figures, the admission signals that the EU's regulatory framework is having a tangible effect on one of the world's largest digital ad platforms. The full version stays on the original page, which this listing opens directly.