A closer look at “NBCUniversal and Hornbill Capital Lead $80 Million Series C for EloElo, Parent of Indian M”, exactly as the source publishes it. NBCUniversal and India-focused investment firm Hornbill Capital have co-led an $80 million Series C funding round for EloElo Group, the Bengaluru-based company behind Story TV, a fast-growing Indian microdrama platform. also joined the round, along with existing backers Play Ventu also joined the round, along with existing backers Play Ventures, Kalaari Capital, Waterbridge Ventures, and Griffin Gaming Partners, among others.
The fresh capital brings EloElo’s total funding to date to an undisclosed higher figure, underscoring investor confidence in the short-form video entertainment sector. Story TV specializes in bite-sized, episodic dramas tailored for mobile-first audiences, a format that has exploded in popularity across India’s massive smartphone user base. The platform competes in a crowded market that includes Pocket FM and other serialized audio-video apps, but EloElo’s backing from a global media giant like NBCUniversal signals strategic interest beyond pure financial returns. For the complete material, the listing points back to the source inside the network.