Here is what the page “Netflix: 67% of Members Want to Visit Korea, Busan’s Creative Asia Highlights Location App” contains. Netflix research reveals that 67% of surveyed members internationally are interested in visiting South Korea, a figure that underscores the growing global pull of Korean stories. Sung Q Lee, Netflix’s senior director of APAC production, shared the statistic at the opening masterclass of Creative Asia, an event co-hosted by Netflix and the Busan International Film Festival. Lee emphasized that the appeal stems from the narratives themselves, not just the scenery—viewers are drawn to the places where their favorite characters live and storylines unfold.
This insight positions Korea as more than a backdrop; it is a character in its own right, driving tourism and cultural curiosity. For creators and local partners, the data signals a powerful opportunity: authentic, story-driven locations can convert global audiences into real-world visitors. This listing links straight to the original page, where the content is available in full.