Content overview: “Netflix Names Peter Rice as New Content Chief, Replacing Bela Bajaria”. Netflix is shaking up its top creative leadership, tapping former Disney and Fox executive Peter Rice to replace Bela Bajaria as its chief content officer. Bajaria, who oversaw Netflix's global film and TV slate, is departing after a tenure marked by hits like 'Squid Game' but also growing concerns about content spending efficiency. Rice, who previously led Disney General Entertainment and Fox Networks, brings decades of experience in broadcast and cable programming.
His appointment signals Netflix's intent to balance its data-driven approach with more traditional Hollywood instincts. As competition from Disney+, Max, and Amazon intensifies, Rice's first moves will be closely watched. The new chief faces the challenge of delivering must-watch series and films that justify price hikes and keep Netflix ahead in the streaming wars. For the complete material, the listing points back to the source inside the network.